Cine şi cu ce reprezentă România la Cannes în 2008?
Bigger Group, GMP, Graffiti BBDO, Grey, Leo Burnett, McCann Erickson, Mercury 360, Ogilvy, Odyssey, Propaganda, Proximity, Publicis, Saatchi&Saatchi, Sorin Psatta, Starcom Media Vest, Tempo, TBWAMERLIN şi Webstyler au înscris 97 de lucrări, faţi de numai 43 în 2007, dublând, astfel, şansele României la Cannes Lions International Advertising Festival 2008.

18 agenţii din România au înscris 97 de lucrări, cu 125% mai multe decât anul precedent, la cel mai important festival de publicitate din lume, Cannes Lions. După ce anul trecut, GMP Advertising a adus acasă, cu lucrarea "Mândra," primul Bronze Lion, din categoria Press, pentru România şi Starcom Media Vest primul Silver Lions în categoria Media, cu lucrarea " 1 din 8 femei", România intră în competiţie cu şanse duble.

Iată, aşadar, lista completă a agenţiilor şi lucrărilor înscrise pentru România, în cele 10 categorii ale festivalului:

Cyber (4 lucări)
Title:"IT'S EASY TO SAVE SOMEBODY!"
Advertiser: ROMANIAN ASSOCIATION FOR PROMOTING WOMEN'S RIGHTS
Product: REPORTING DOMESTIC VIOLENCE
Agency: McCANN ERICKSON ROMANIA Bucharest
URL: http://www.ninespices.ro/preview/violentadometica/new/02/demo/

Title: "WHEELIE"
Advertiser: ROMANIAN TRAFFIC POLICE / BUCHAREST DEPT 
Product: MOTORBIKE SAFETY CAMPAIGN
Agency: MERCURY360 COMMUNICATIONS
URL: http://projects.romnet.ro/moto_2/

Title: "DOG'S BEST FRIEND"
Advertiser: ODYSSEY
Product: RECYCLING MESSAGE
Agency: ODYSSEY Bucharest
URL: http://www.youtube.com/watch?v=7r_iz0putAc
 
Title: "HELLO...322?"
Advertiser: TRAIAN BASESCU - PRESIDENT OF ROMANIA
Product: PRESIDENT OF ROMANIA
Agency:  WEBSTYLER Bucharest
URL: http://www.basescu.ro/otherinteractive-d01/alo322

Design (2 lucrări)
Title: "SWEDEN"
Advertiser: WESTERN UNION
Product:  MONEY TRANSFER
Agency: LEO BURNETT & TARGET Bucharest

Title: "EMBARRASSING STORIES"
Advertiser: TERAPIA RANBAXY
Product: FURAZOLIDON ANTI DIARRHOEA MEDICINE
Agency: PROPAGANDA Bucharest

Direct (6 lucări) 
Title: "SAVING SOMEBODY"
Advertiser: ROMANIAN ASSOCIATION FOR PROMOTING WOMEN'S RIGHTS
Product: BLUE LINE DOMESTIC VIOLENCE HELPLINE
Agency: McCANN ERICKSON ROMANIA Bucharest

Title: "EXTREME SPORTS RESPONSIBILITY"
Advertiser: COCA-COLA ROMANIA
Product: SPRITE SOFT DRINK
Agency:  McCANN ERICKSON ROMANIA Bucharest

Title: "SAVING SOMEBODY"
Advertiser: ROMANIAN ASSOCIATION FOR PROMOTING WOMEN'S RIGHTS
Product: BLUE LINE FOR PROMOTING REPORTING DOMESTIC
Agency: McCANN ERICKSON ROMANIA Bucharest

Title: "ADVERTISING ON THE OTHER SIDE"
Advertiser:  IQADS/ADFEL
Product: ADFEL ADVERTISING SHOW
Agency: PROPAGANDA Bucharest
 
Title: "HEAVEN VERSUS HELL"
Advertiser: SAVE THE CHILDREN ROMANIA
Product: FESTIVAL OF TREES
Agency: PROXIMITY BUCHAREST 

Title: "FRAGILE - CHRISTMAS BUBBLE
Advertiser: EMPLOYEE CHRISTMAS MESSAGE
Product: TOYOTA
Agency:SAATCHI & SAATCHI ROMANIA Bucharest

Film (9 lucrări)
Title: "MASSAGE"
Advertiser:  E JOBS
Product: ONLINE JOB PLATFORM
Agency: LEO BURNETT & TARGET Bucharest

Title: "NOTHING"
Advertiser: E JOBS
Product: ONLINE JOB PLATFORM
AgencyLEO BURNETT & TARGET Bucharest

Title: "SLEEPING"
Advertiser: SPRINTER 2000
Product:  FOTON BATTERIES
Agency: McCANN ERICKSON ROMANIA Bucharest
 
Title: "LONG LIST"
Advertiser: GETA VOINEA
Product: GETA VOINEA SALON
Agency: McCANN ERICKSON ROMANIA Bucharest

Title: "HOSPITAL"
Advertiser: EPTISA ROMANIA
Product: ROAD SAFETY CAMPAIGN
Agency: McCANN ERICKSON ROMANIA Bucharest

Title: "ANDREW"
Advertiser: PETROM
Product: CORPORATE SOCIAL RESPONSIBILITY/ENERGY SAVING
Agency:  OGILVY & MATHER BUCHAREST

Title: "MEMORY"
Advertiser: OZONE LABORATORIES ROMANIA
Product: INTELECT PLUS MEMORY SUPPLEMENT
Agency: OGILVY ONE BUCHAREST 

Title: "PUPPY"
Advertiser: NISSAN TIIDA
Product: NISSAN TIIDA
Agency: PUBLICIS ROMANIA Bucharest

Title: CURB CRAWLING
Advertiser:  SAVE THE CHILDREN
Product: CAMPAIGN AGAINST CHILD PROSTITUTION
Agency: SAATCHI & SAATCHI ROMANIA Bucharest

Media ( 18 lucrări)
Title: "WHY WE LOVE BUCHAREST"
Advertiser: VEOLIA APA NOVA
Product: ENVIRONMENTAL AWARENESS MESSAGE
Agency: GMP ADVERTISING Bucharest
 
Title: "WHY WE LOVE BUCHAREST"
Advertiser: VEOLIA APA NOVA
Product: NVIRONMENTALE  AWARENESS MESSAGE
Agency: GMP ADVERTISING Bucharest

Title: "THE MOURNING TREES"
Advertiser: THE MEDIA MONITORING AGENCY NGO, ROMANIA
Product: ENVIRONMENTAL  AWARENESS PROGRAM
Agency: GREY WORLDWIDE ROMANIA Bucharest

Title: "THE MOURNING TREES"
Advertiser: THE MEDIA MONITORING AGENCY NGO
Product: ENVIRONMENTAL AWARENESS CAMPAIGN
Agency: GREY WORLDWIDE ROMANIA Bucharest

Title: "IT'S EASY TO SAVE SOMEBODY!"
Advertiser: ROMANIAN ASSOCIATION FOR PROMOTING WOMEN'S RIGHTS
Product: DOMESTIC ABUSE CAMPAIGN
Agency: McCANN ERICKSON ROMANIA Bucharest


Title: "IT'S EASY TO SAVE SOMEBODY!"
Advertiser: ROMANIAN ASSOCIATION FOR PROMOTING WOMEN'S RIGHTS
Product: DOMESTIC AWARENESS CAMPAIGN
Agency: McCANN ERICKSON ROMANIA Bucharest

Title: "HANDCUFFS"
Advertiser: LEO MEDIA STUDIO
Product:  DREAMGIRL LINGERIE
Agency:  MERCURY360 COMMUNICATIONS

Title: "LIFT HANDLES"
Advertiser: LEO MEDIA STUDIO
Product: DREAMGIRL LINGERIE
Agency: MERCURY360 COMMUNICATIONS
 
Title:  "I'M SORRY CARDS"
Advertiser: LEO MEDIA STUDIO
Product: DREAMGIRL LINGERIE
Agency: MERCURY360 COMMUNICATIONS 

Title: "SQUARE METERS"
Advertiser: CONTEMPO
Product: REAL ESTATE AGENT
Agency: ODYSSEY Bucharest

Title: "FASTER THAN SOUN"
Advertiser: SEAT LEON
Product: SEAT  LEON FR
Agency:OGILVY ONE BUCHAREST

Title: "BUSINESS CARD"
Advertiser: MARIETA BADESCU
Product: DIVORCE LEGAL SERVICES
Agency: PROPAGANDA Bucharest

Title: "SHOCKS WITHOUT PALPITATIONS"
Advertiser: "TERAPIA RANBAXY"
Product: ASPACARDIN DRUG
Agency: PROPAGANDA Bucharest

Title: "IMAGINE"
Advertiser: AESTHETIC LINE
Product: PLASTIC SURGERY CLINIC
Agency: PROPAGANDA Bucharest

Title: "FIND OUT IF YOU ARE WELL"
Advertiser: AVON COSMETICS
Product: BREAST CANCER CRUSADE
Agency: STARCOM MEDIAVEST GROUP ROMANIA

Title: "THE POWER OF A LETTER"
Advertiser: THE ROMANIAN POST
Product: POSTAL SERVICES
Agency:TEMPO ADVERTISING Bucharest

Title: "IMAGINE "
Advertiser: THE ROMANIAN POST
Product: POSTAL SERVICES
Agency: TEMPO ADVERTISING Bucharest

Title: "HELLO...322?"
Advertiser: TRAIAN BASESCU- PRESIDENT OF ROMANIA
Product: REFERENDUM VOTE CAMPAIGN
Agency:WEBSTYLER Bucharest

Outdoor ( 14 lucrări)
Title: "SWEDEN"
Advertiser: WESTERN UNION
Product: MONEY TRANSFER
Agency:  LEO BURNETT & TARGET Bucharest

Title: "ROLLERCOASTER"
Advertiser: SPRINTER 2000
Product: FOTON BATTERIES
Agency: McCANN ERICKSON ROMANIA Bucharest

Title: "THE COUPLE"
Advertiser: EPTISA ROMANIA
Product: ROAD SAFETY CAMPAIGN
Agency:  McCANN ERICKSON ROMANIA Bucharest

Title: "THE FAMILY"
Advertiser: EPTISA ROMANIA
Product: ROAD SAFETY CAMPAIGN
Agency:  McCANN ERICKSON ROMANIA Bucharest

Title: "IT'S EASY TO SAVE SOMEBODY!"
Advertiser: ROMANIAN ASSOCIATION  FOR PROMOTING WOMEN'S RIGHTS
Product: DOMESTIC VIOLENCE REPORTING LINE
Agency:  McCANN ERICKSON ROMANIA Bucharest

Title: "MAGAZINES"
Advertiser: LEO MEDIA STUDIO
Product: DREAMGIRL LINGERIE
Agency: MERCURY360 COMMUNICATIONS 

Title: "VINYLS"
Advertiser: LEO MEDIA STUDIO
Product: DREAMGIRL LINGERIE
Agency: MERCURY360 COMMUNICATIONS
 
Title: "HANDCUFFS"
Advertiser: LEO MEDIA STUDIO
Product: DREAMGIRL LINGERIE
Agency: MERCURY360 COMMUNICATIONS

Title: "1961 MAN"
Advertiser: PROCTER & GAMBLE
Product: HEAD & SHOULDERS SHAMPOO
Agency: SAATCHI & SAATCHI ROMANIA Bucharest

Title: "1961 WOMAN"
Advertiser: PROCTER & GAMBLE
Product: HEAD & SHOULDERS SHAMPOO
Agency: SAATCHI & SAATCHI ROMANIA Bucharest

Title: "1961 BOY"
Advertiser: PROCTER & GAMBLE
Product: HEAD & SHOULDERS SHAMPOO
Agency: SAATCHI & SAATCHI ROMANIA Bucharest

Title: "CIGARETTE"
Advertiser:  MARIUS NASTA PNEUMOLOGY INSTITUTE
Product: ANTI-SMOKING MESSAGE
Agency: SAATCHI & SAATCHI ROMANIA Bucharest

Title: ELEVATOR
Advertiser: OMNIASIG INSURANCE COMPANY
Product: ACCIDENT INSURANCE
Agency: TBWAMERLIN Bucharest

Title: "AXE"
Advertiser: TUBORG ROMANIA
Product: PAPER RECYCLING MESSAGE
Agency: TEMPO ADVERTISING Bucharest

Press (38 lucrări)
Title: "ACHIEVE"
Advertiser: GP BATTERIES
Product: BATTERIES AND RECHARGEABLE
Agency: BIGGER GROUP Bucharest

Title: "DREAM"
Advertiser: GP BATTERIES
Product: BATTERIES AND RECHARGEABLE
Agency: BIGGER GROUP Bucharest
 
Title: "VOLUME"
Advertiser: ALTIPO WINDOWS
Product: SOUNDPROOF WINDOWS
Agency:  BIGGER GROUP Bucharest

Title: THE SINK
Advertiser: GREENPEACE ROMANIA
Product: ENVIRONMENTAL ORGANISATION
Agency: BIGGER GROUP Bucharest

Title: ANGOLA
Advertiser: HANIDCAP INTERNATIONAL
Product: INTERNATIONAL DISABILITY ORGANISATION
Agency:  BIGGER GROUP Bucharest

Title: "CAMBODIA"
Advertiser: HANIDCAP INTERNATIONAL
Product: INTERNATIONAL DISABILITY ORGANISATION
Agency:  BIGGER GROUP Bucharest

Title: "SOMALIA"
Advertiser: HANIDCAP INTERNATIONAL
Product: INTERNATIONAL DISABILITY ORGANISATION
Agency:  BIGGER GROUP Bucharest

Title: "MUNCH"
Advertiser: QUADRANT AMROQ BEVERAGES
Product: MOUNTAIN DEW
Agency:  GRAFFITI BBDO Bucharest

Title: "PICASSO"
Advertiser: QUADRANT AMROQ BEVERAGES
Product: MOUNTAIN DEW
Agency:  GRAFFITI BBDO Bucharest

Title: "VAN GOGH"
Advertiser: QUADRANT AMROQ BEVERAGES
Product: MOUNTAIN DEW
Agency:  GRAFFITI BBDO Bucharest

Title: SPIRAL
Advertiser: PROCTER & GAMBLE ROMANIA
Product: FAIRY DISHWASHING LIQUID
Agency:GREY WORLDWIDE ROMANIA Bucharest

Title: "FIGURE NO. 3"
Advertiser: PRIMOSAL GROUP
Product: PESTICIDES AND INSECTICIDES
Agency:  GREY WORLDWIDE ROMANIA Bucharest

Title: "FIGURE NO. 11"
Advertiser: PRIMOSAL GROUP
Product: PESTICIDES AND INSECTICIDES
Agency:  GREY WORLDWIDE ROMANIA Bucharest

Title: "BOTTLE"
Advertiser: ROBERT BOSCH
Product: BOSCH TOOLS POWERED BY LI-ION TECHNOLOGY
Agency: GREY WORLDWIDE ROMANIA Bucharest

Title: "CLOUDS"
Advertiser: PROCTER & GAMBLE
Product: TAMPAX
Agency: LEO BURNETT & TARGET Bucharest
  
Title: "MAGAZINES"
Advertiser: LEO MEDIA STUDIO
Product: DREAMGIRL LINGERIE
Agency: MERCURY360 COMMUNICATIONS

Title: "VINYLS"
Advertiser: LEO MEDIA STUDIO
Product: DREAMGIRL LINGERIE
Agency: MERCURY360 COMMUNICATIONS 

Title: "EVOLUTION"
Advertiser: WWF ROMANIA
Product: WORLD WILDLIFE FUND ROMANIA
Agency: OGILVY & MATHER BUCHAREST

Title: "DEER"
Advertiser: WWF ROMANIA
Product: WORLD WILDLIFE FUND ROMANIA
Agency: OGILVY & MATHER BUCHAREST

Title: "PELICAN"
Advertiser: WWF ROMANIA
Product: WORLD WILDLIFE FUND ROMANIA
Agency: OGILVY & MATHER BUCHAREST

Title: "PULLOVER"
Advertiser: BERETTA
Product: HEATING SYSTEMS
Agency: PUBLICIS ROMANIA Bucharest

Title: "WAISTCOAT"
Advertiser: BERETTA
Product: HEATING SYSTEMS
Agency: PUBLICIS ROMANIA Bucharest

Title: "NEIGHBOURS"
Advertiser: NISSAN
Product: TIIDA
Agency:  PUBLICIS ROMANIA Bucharest

Title: "SUPPORTERS"
Advertiser: NISSAN
Product: TIIDA
Agency:  PUBLICIS ROMANIA Bucharest

Title: "UNBELIEVABLY SPICY"
Advertiser: SALSA PICANTE LATINO RESTAURANT
Product:  LATINO RESTAURANT
Agency: PUBLICIS ROMANIA Bucharest

Title: "KETCHUP"
Advertiser: PROCTER & GAMBLE
Product: ARIEL
Agency: SAATCHI & SAATCHI ROMANIA Bucharest

Title: "MUSTARD"
Advertiser: PROCTER & GAMBLE
Product: ARIEL
Agency: SAATCHI & SAATCHI ROMANIA Bucharest

Title: "GRASS"
Advertiser: PROCTER & GAMBLE
Product: ARIEL
Agency: SAATCHI & SAATCHI ROMANIA Bucharest

Title: "HOT CHOCOLATE"
Advertiser: PROCTER & GAMBLE
Product: ARIEL
Agency: SAATCHI & SAATCHI ROMANIA Bucharest

Title: "1961 MAN"
Advertiser: PROCTER & GAMBLE
Product: HEAD & SHOULDERS SHAMPOO
Agency: SAATCHI & SAATCHI ROMANIA Bucharest

Title: "1961 WOMAN"
Advertiser: PROCTER & GAMBLE
Product: HEAD & SHOULDERS SHAMPOO
Agency: SAATCHI & SAATCHI ROMANIA Bucharest

Title: "1961 BOY"
Advertiser: PROCTER & GAMBLE
Product: HEAD & SHOULDERS SHAMPOO
Agency: SAATCHI & SAATCHI ROMANIA Bucharest

Title: "ASTERISK"
Advertiser: SINTOFARM
Product:  SAPROSAN
Agency: SAATCHI & SAATCHI ROMANIA Bucharest

Title: "KILL BILL"
Advertiser: EUROPEAN FOOD
Product: REGAL KETCHUP
Agency: TEMPO ADVERTISING Bucharest

Title: "SAW"
Advertiser: EUROPEAN FOOD
Product: REGAL KETCHUP
Agency: TEMPO ADVERTISING Bucharest

Title: "FRIDAY 13"
Advertiser: EUROPEAN FOOD
Product: REGAL KETCHUP
Agency: TEMPO ADVERTISING Bucharest

Title: "THE TRAP"
Advertiser: ORANGE ROMANIA
Product: YOUNG MUSICIAN AWARDS
Agency: TEMPO ADVERTISING Bucharest

Radio ( 3 lucări)
Title: "STEREO"
Advertiser: WESTERN UNION
Product:  MONEY TRANSFER
Agency: LEO BURNETT & TARGET Bucharest

Title: FEELS LIKE SUMMER
Advertiser: BERETTA
Product: HEATING SYSTEMS
Agency: PUBLICIS ROMANIA Bucharest

Title: "HORROR"
Advertiser: NATIONAL AUDIOVISUAL COUNCIL OF ROMANIA
Product: APPROPRIATE TELEVISION FOR CHILDREN
Agency: SORIN PSATTA Bucharest

Titanium/Integrated (3 lucări)
Title: "SAVE THE TREES!"
Advertiser: THE MEDIA MONITORING AGENCY NGO
Product: DON'T CUT THE TREES PROJECT
Agency: GREY WORLDWIDE ROMANIA Bucharest

Title: "MAN'S DAY"
Advertiser: INBEV
Product: BERGENBIER BEER
Agency: LEO BURNETT & TARGET Bucharest

Title: "ADVERTISING ON THE OTHER SIDE"
Advertiser:  IQADS
Product: ADFEL ADVERTISING SHOW
Agency: PROPAGANDA Bucharest

Extra Info:
Cannes Lions este evenimentul cel mai important al industriei internaţionale de publicitate, reunind la un singur loc profesionişti din lumea publicităţii şi advertiseri. Peste 9,500 de delegaţi din 85 de ţări şi peste 12.000 de vizitatori iau parte la eveniment pentru a celebra excelenţa în creativitate pe toate canalele media, pentru a discuta problemele industriei şi a socializa. La ediţia de anul acesta, s-au inregistrat, în total, 28.284 de înscrieri din partea tuturor agenţiilor din cele 85 de ţări participante.

Festivalul se va desfăşura în perioada 15 - 22 iunie 2008, timp în care iaa.ro vă va ţine la curent cu evoluţia agenţiilor româneşti participante la festival.

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