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Comunicat - 15 Iunie 2017
WINNERS ROMANIAN EFFIE AWARDS 2017

WINNERS ROMANIAN EFFIE AWARDS 2017

Lista celor 37 de trofee acordate agenţiilor şi companiilor romȃneşti ȋn cadrul Romanian EFFIE Awards 2017

PACKAGED FOOD

Nominees:

 

Campaign: Milk before everything

Client: Albalact

Brand: Albalact

Submitted by:  McCann Worldgroup România

Contributing Agencies: Kubis Interactive // Next Advertising

 

Campaign: Frozen Freshness

Client: Macromex

Brand: Edenia

Submitted by:  Publicis România/Publicis One

Contributing Agency: Starcom

 

BRONZE:

Campaign: Milk before everything

Client: Albalact

Brand: Albalact

Submitted by:  McCann Worldgroup România

Contributing Agencies: Kubis Interactive // Next Advertising

 

 

GOLD:

Campaign: Frozen Freshness

Client: Macromex

Brand: Edenia

Submitted by:  Publicis România/Publicis One

Contributing Agency: Starcom

 

 

 

 

 

  

SNACKS, CONFECTIONERY AND DESERTS

Nominee:

 

Campaign: The Taste of Having Fun

Client: ETI European Food

Brand: ETI Puf

Submitted by: Ogilvy România

Contributing Agency: United Media

 

 

 

No winner

 

PERSONAL CARE PRODUCTS & SERVICES

Nominees:

 

Campaign: The Father & Son Game

Client: P&G

Brand: Gillette

Submitted by:  Mediacom & Leo Burnett România/Publicis One

Contributing Agency: Dăescu Borțun Olteanu

 

BRONZE:

Campaign: The Father & Son Game

Client: P&G

Brand: Gillette

Submitted by:  Mediacom & Leo Burnett România/Publicis One

Contributing Agency: Dăescu Borțun Olteanu

 

 

 

HOUSEHOLD SUPPLIES & SERVICES

Nominees:

 

Campaign: Unforgettable memories

Client: P&G

Brand: Lenor

Submitted by:  Leo Burnett România/Publicis One

Contributing Agency: Mediacom

 

No winner

 

ALCOHOLIC BEVERAGES – BEERS

Nominees:

 

Campaign: Bergenbier Football

Client: Bergenbier S.A.

Brand: Bergenbier

Submitted by:  Leo Burnett România/Publicis One

Contributing Agency: First Content Studio

 

 

Campaign: Sărbători acasă

Client: Ursus Breweries

Brand: Timişoreana

Submitted by:  GMP Advertising

 

Campaign: La Cârciuma de la Drum

Client: Ursus Breweries

Brand: Timişoreana

Submitted by:  GMP Advertising

 

BRONZE:

Campaign: Sărbători acasă

Client: Ursus Breweries

Brand: Timişoreana

Submitted by:  GMP Advertising

 

Campaign: La Cârciuma de la Drum

Client: Ursus Breweries

Brand: Timişoreana

Submitted by:  GMP Advertising

 

SILVER:

Campaign: Bergenbier Football

Client: Bergenbier S.A.

Brand: Bergenbier

Submitted by:  Leo Burnett România/Publicis One

Contributing Agency: First Content Studio

 

 

 

ALCOHOLIC BEVERAGES – OTHERS

Nominees:

 

Campaign: Blending Spirits

Client: P.P. Distributors România

Brand: J&B

Submitted by:  The Hub Partners

Contributing Agencies: OMD Romania // Vice// Fieldstar// Porter Novelli // Frank

 

  

GOLD:

Campaign: Blending Spirits

Client: P.P. Distributors România

Brand: J&B

Submitted by:  The Hub Partners

Contributing Agencies: OMD Romania // Vice// Fieldstar// Porter Novelli // Frank

 

 

 

NON-ALCOHOLIC BEVERAGES

Nominees:

 

Campaign: 50 years of free spirit in Romania

Client: PepsiCo

Brand: Pepsi

Submitted by:  Graffiti BBDO

Contributing Agencies: Kaleidoscope Proximity // OMD Romania

 

 

Campaign: A coffee for millions of little coffees

Client: Fortuna Coffee

Brand: Fortuna

Submitted by:  Propaganda

 

 

 

Campaign: Aqua Scanner

Client: Valvis Holding

Brand: Aqua Carpatica

Submitted by:  Cohn & Jansen JWT

Contributing Agencies: Atelieru de Internet // Wired Views

 

Campaign: Thirst yourself

Client: Rio Bucovina

Brand: Bucovina

Submitted by:  FCB Bucharest

 

Campaign: Coca-Cola Instacans

Client: The Coca-Cola Company

Brand: Coca-Cola

Submitted by:  GMP Advertising & Webstyler

 

Campaign: Double or almost nothing

Client: The Coca-Cola Company

Brand: Fanta & Sprite

Submitted by:  McCann Worldgroup România

Contributing Agencies: McCann PR // MRM // McCann Romania //  UM Romania

 

Campaign: Coca-Cola Lime Launch

Client: The Coca-Cola Company

Brand: Coca-Cola Lime

Submitted by:  McCann Worldgroup România

Contributing Agencies: McCann PR // MRM // McCann Romania //  UM Romania

 

 

SILVER :

Campaign: 50 years of free spirit in Romania

Client: PepsiCo

Brand: Pepsi

Submitted by:  Graffiti BBDO

Contributing Agencies: Kaleidoscope Proximity // OMD Romania

 

 

GOLD :

Campaign: Aqua Scanner

Client: Valvis Holding

Brand: Aqua Carpatica

Submitted by:  Cohn & Jansen JWT

Contributing Agencies: Atelieru de Internet // Wired Views

 

 

 

 

DURABLES

Nominees:

 

Campaign: Duster connected by Orange

Client: Dacia România

Brand: Dacia Duster

Submitted by:  Graffiti BBDO

 

 

SILVER :

Campaign: Duster connected by Orange

Client: Dacia România

Brand: Dacia Duster

Submitted by:  Graffiti BBDO

 

 

RETAIL

Nominees:

 

Campaign: Trăieşte fresh

Client: Kaufland

Brand: Kaufland

Submitted by:  Leo Burnett România/Publicis One

Contributing Agencies: GMP PR // Universal Media

 

 

Campaign: The Black Friday Live Auction

Client: AVStore

Brand: AVStore

Submitted by:  Webstyler

 

SILVER :

Campaign: Trăieşte fresh

Client: Kaufland

Brand: Kaufland

Submitted by:  Leo Burnett România/Publicis One

Contributing Agencies: GMP PR // Universal Media

 

 

 

 

RESTAURANTS

Nominees:

 

Campaign: Smart Menu 2016

Client: US Food Network

Brand: KFC

Submitted by: McCann Worldgroup România

Contributing Agencies: MRM//MCCANN ROMANIA // UM Romania// Golin

 

 

SILVER:

Campaign: Smart Menu 2016

Client: US Food Network

Brand: KFC

Submitted by: McCann Worldgroup România

Contributing Agencies: MRM//MCCANN ROMANIA // UM Romania// Golin

 

 

 

FINANCIAL SERVICES

Nominees:

 

Campaign: Brand Image Campaign

Client: Groupama

Brand: Groupama

Submitted by:  Leo Burnett România/Publicis One

Contributing Agency: Zenith Media

 

 

Campaign: The Fast Forward Loan

Client: ING Bank România

Brand: ING

Submitted by: Headvertising

Contributing Agencies: Mullen Lowe Profero// Zenith Media Communication

 

 

 

Campaign: Salary's best friend

Client: ING

Brand: ING Salary account

Submitted by:  Headvertising

Contributing Agencies: Zenith Media// Senior Interactive

 

 

Campaign: Kisses

Client: NN Life Insurance România

Brand: NN Health Insurance

Submitted by:  Headvertising

Contributing Agencies: Zenith Media// Skepsis

 

 

BRONZE:

Campaign: The Fast Forward Loan

Client: ING Bank România

Brand: ING

Submitted by: Headvertising

Contributing Agencies: Mullen Lowe Profero// Zenith Media Communication

 

 

BRONZE:

Campaign: Salary's best friend

Client: ING

Brand: ING Salary account

Submitted by:  Headvertising

Contributing Agencies: Zenith Media// Senior Interactive

 

 

SILVER:

Campaign: Kisses

Client: NN Life Insurance România

Brand: NN Health Insurance

Submitted by:  Headvertising

Contributing Agencies: Zenith Media// Skepsis

 

 

 

 

MEDIA & ENTERTAINMENT

Nominees:

 

Campaign: Facing the Romanian Reality

Client: Viacom International

Brand: Comedy Central

Submitted by:  DDB România

Contributing Agency: Media Investment

 

 

Campaign: The Good Prevails (Binili Invinge)

Client: Radio Guerrilla

Brand: Radio Guerrilla

Submitted by: Propaganda

 

Campaign: Romanians adopt Remainians

Client: Mediafax

Brand: Gândul.info

Submitted by: GMP Advertising & Webstyler

 

Campaign: Raising the 1st of June to national public holiday

Client: Itsy Bitsy Radio

Brand: Itsy Bitsy Radio

Submitted by: GMP Advertising

Contributing Agencies: POINT PUBLIC AFFAIRS// GMP PR// WEBSTYLER

 

 

 

SILVER:

Campaign: The Good Prevails (Binili Invinge)

Client: Radio Guerrilla

Brand: Radio Guerrilla

Submitted by: Propaganda

 

SILVER:

Campaign: Raising the 1st of June to national public holiday

Client: Itsy Bitsy Radio

Brand: Itsy Bitsy Radio

Submitted by: GMP Advertising

Contributing Agencies: POINT PUBLIC AFFAIRS// GMP PR// WEBSTYLER

 

 

GOLD:

Campaign: Romanians adopt Remainians

Client: Mediafax

Brand: Gândul.info

Submitted by: GMP Advertising & Webstyler

 

 

TELECOMMUNICATIONS

Nominees:

 

Campaign: Escape from Bastilieva

Client: RCS-RDS

Brand: Digi Mobil

Submitted by:  Papaya Advertising

 

Campaign: Vodafone Brand Campaign

Client: Vodafone România

Brand: Vodafone

Submitted by: McCann Worldgroup România

Contributing Agency: MEC GLOBAL ROMANIA

 

 

Campaign: Vodafone Prepaid - Wrap up the internet

Client: Vodafone  România

Brand: Vodafone

Submitted by:  McCann Worldgroup România

Contributing Agency: MEC GLOBAL ROMANIA

 

 

SILVER:

Campaign: Vodafone Brand Campaign

Client: Vodafone România

Brand: Vodafone

Submitted by: McCann Worldgroup România

Contributing Agency: MEC GLOBAL ROMANIA

 

 

Campaign: Vodafone Prepaid - Wrap up the internet

Client: Vodafone  România

Brand: Vodafone

Submitted by:  McCann Worldgroup România

Contributing Agency: MEC GLOBAL ROMANIA

 

 

 

MEDICAL SERVICES & HEALTHCARE PRODUCTS

Nominees:

 

Campaign: Secom - The Catalogue of Modern Challenges

Client: SECOM

Brand: SECOM

Submitted by:  McCann Worldgroup România

Contributing Agencies: UM Romania// Mccann PR// MRM/Mccann Romania

 

 

Campaign: Your head on holiday

Client: Sanofi  România

Brand: MagneVie

Submitted by:  Publicis România/Publicis One

Contributing Agency: OPTIMEDIA

                                  

SILVER :

Campaign: Your head on holiday

Client: Sanofi  România

Brand: MagneVie

Submitted by:  Publicis România/Publicis One

Contributing Agency: OPTIMEDIA

 

 

 

RENAISSANCE

Nominees:

Campaign: The Power of Crunchiness

Client: ALKA

Brand: ALFERS

Submitted by:  WOPA

 

SILVER:

Campaign: The Power of Crunchiness

Client: ALKA

Brand: ALFERS

Submitted by:  WOPA

 

SUSTAINED SUCCESS

Nominees:

 

Campaign: Belgravistan

Client: RCS-RDS

Brand: Digi Mobil

Submitted by:  Papaya Advertising

 

 

Campaign: Real Stories. Real People. Real Chicken

Client: US Food Network

Brand: KFC

Submitted by:  McCann Worldgroup România

Contributing Agencies: MRM//MCCANN ROMANIA// UM ROMANIA//GOLIN

 

 

Campaign: When it matters to you

Client: Provident Financial România

Brand: Provident

Submitted by:  Jazz

Contributing Agency: Initiative Media

 

Campaign: The Story of Leadership Goes On

Client: Ursus Breweries

Brand: Timişoreana

Submitted by:  GMP Advertising

Contributing Agency: Media Investment

 

 

 

BRONZE:

Campaign: When it matters to you

Client: Provident Financial România

Brand: Provident

Submitted by:  Jazz

Contributing Agency: Initiative Media

 

 

SILVER:

Campaign: Real Stories. Real People. Real Chicken

Client: US Food Network

Brand: KFC

Submitted by:  McCann Worldgroup România.

Contributing Agencies: MRM//MCCANN ROMANIA// UM ROMANIA//GOLIN

 

 

Campaign: The Story of Leadership Goes On

Client: Ursus Breweries

Brand: Timişoreana

Submitted by:  GMP Advertising

Contributing Agency: Media Investment

 

 

SHOPPER MARKETING

Nominees:

 

Campaign: The Culture of Taste

Client: Bergenbier S.A.

Brand: Staropramen

Submitted by:  FCB Bucharest

Contributing Agency: V8 Interactive

 

BRONZE:

Campaign: The Culture of Taste

Client: Bergenbier S.A.

Brand: Staropramen

Submitted by:  FCB Bucharest

Contributing Agency: V8 Interactive

 

 

 

BRAND EXPERIENCE

Nominees:

 

Campaign: The Father & Son Game

Client: P&G

Brand: Gillette

Submitted by:  Mediacom & Leo Burnett România/Publicis One

Contributing Agency: Graffiti PR

 

Campaign: Aqua Scanner

Client: Valvis Holding

Brand: Aqua Carpatica

Submitted by:  Cohn & Jansen JWT

Contributing Agencies: Atelieru de Internet// Wired Views

 

 

Campaign: The Free Spirited Concert

Client: PepsiCo

Brand: Pepsi

Submitted by:  Graffiti BBDO

Contributing Agency: Tribal Worldwide Romania

 

 

SILVER :

Campaign: The Free Spirited Concert

Client: PepsiCo

Brand: Pepsi

Submitted by:  Graffiti BBDO

Contributing Agency: Tribal Worldwide Romania

 

 

GOLD :

Campaign: Aqua Scanner

Client: Valvis Holding

Brand: Aqua Carpatica

Submitted by:  Cohn & Jansen JWT

Contributing Agencies: Atelieru de Internet// Wired Views

 

 

 

POSITIVE CHANGE  - BRANDS (CSR)

Nominees:

 

Campaign: Raising the 1st of June to national public holiday

Client: Itsy Bitsy Radio

Brand: Itsy Bitsy Radio

Submitted by:  GMP Advertising

Contributing Agencies: POINT PUBLIC AFFAIRS// GMP PR// WEBSTYLER

 

 

 

BRONZE :

Campaign: Raising the 1st of June to national public holiday

Client: Itsy Bitsy Radio

Brand: Itsy Bitsy Radio

Submitted by:  GMP Advertising

Contributing Agencies: POINT PUBLIC AFFAIRS// GMP PR// WEBSTYLER

 

 

 

POSITIVE CHANGE  - NON – PROFIT

Nominees:

 

Campaign: Green Endorsement

Client: Plantăm Fapte Bune în România

Brand: Plantăm Fapte Bune în România

Submitted by:  Publicis România/Publicis One & NURUN

 

Campaign:  Mr. Bear Driver

Client: Automobil Clubul Român

Brand: Automobil Clubul Român

Submitted by:  Publicis România/Publicis One & NURUN

 

Campaign: The Survivors

Client: Romanian Police

Brand: General Inspectorate of Romanian Police - Traffic Police Directorate

Submitted by:  Mercury 360 Communication

 

 

BRONZE:

Campaign: Mr. Bear Driver

Client: Automobil Clubul Român

Brand: Automobil Clubul Român

Submitted by:  Publicis România/Publicis One

 

SILVER:

Campaign: Green Endorsement

Client: Plantăm Fapte Bune în România

Brand: Plantăm Fapte Bune în România

Submitted by:  Publicis România/Publicis One

 

 

MEDIA INNOVATION

Nominees:

 

Campaign: Donate Time for Life

Client: The Coca-Cola Company

Brand: Dorna

Submitted by:  McCann Worldgroup România

Contributing Agencies: MCCANN PR// MRM//MCCANN ROMANIA// UM ROMANIA

 

 

Campaign: Coca-Cola Instacans

Client: The Coca-Cola Company

Brand: Coca-Cola

Submitted by:  GMP Advertising & Webstyler

 

GOLD:

Campaign: Donate Time for Life

Client: The Coca-Cola Company

Brand: Dorna

Submitted by:  McCann Worldgroup România

Contributing Agencies: MCCANN PR// MRM//MCCANN ROMANIA// UM ROMANIA

 

 

ENGAGED COMMUNITIES

Nominees:

 

Campaign: Blending Spirits

Client: P.P. Distributors România

Brand: J&B

Submitted by:  The HUB Partners

Contributing Agencies: OMD // Vice // Fieldstar // Porter Novelli //  Frank

 

 

Campaign: The 1st of June to national public holiday

Client: Itsy Bitsy Radio

Brand: Itsy Bitsy Radio

Submitted by:  GMP Advertising

Contributing Agencies: POINT PUBLIC AFFAIRS // GMP PR // GO STUDIO // WEBSTYLER

 

 

SILVER:

Campaign: Blending Spirits

Client: P.P. Distributors România

Brand: J&B

Submitted by:  The HUB Partners / OMD Romania

Contributing Agencies: OMD // Vice // Fieldstar // Porter Novelli //  Frank

 

 

GOLD:

Campaign: The 1st of June to national public holiday

Client: Itsy Bitsy Radio

Brand: Itsy Bitsy Radio

Submitted by:  GMP Advertising

Contributing Agencies: POINT PUBLIC AFFAIRS // GMP PR // GO STUDIO // WEBSTYLER

 

SPORTS MARKETING

Nominee:

 

Campaign: Eu sunt 12

Client: Bergenbier

Brand: Bergenbier

Submitted by:  Making of Promotion & First Content Studio

Contributing Agency: Leo Burnett

 

BRONZE:

Campaign: Eu sunt 12

Client: Bergenbier

Brand: Bergenbier

Submitted by:  Making of Promotion & First Content Studio

Contributing Agency: Leo Burnett

 

 

SEASONAL MARKETING

Nominees:

 

Campaign: #HolidaysAreComing

Client: The Coca-Cola Company

Brand: Coca-Cola

Submitted by:  McCann Worldgroup România

Contributing Agencies: Mccann PR// MRM // Mccann Romania// UM Romania

 

 

Campaign: Christmas Bucket 2016

Client: US Food Network

Brand: KFC

Submitted by:  McCann Worldgroup România

Contributing Agencies: MRM//Mccann Romania// UM Romania//Golin

 

Campaign: Prepaid - Wrap up the internet

Client: Vodafone România

Brand: Vodafone Prepaid

Submitted by:  McCann Worldgroup România

Contributing Agency: MEC GLOBAL ROMANIA

 

Campaign: Sărbători acasă

Client: Ursus Breweries

Brand: Timişoreana

Submitted by:  GMP Advertising

 

Campaign: The Black Friday Live Auction

Client: AVStore

Brand: AVStore

Submitted by: Webstyler

 

BRONZE :

Campaign: Prepaid - Wrap up the internet

Client: Vodafone România

Brand: Vodafone Prepaid

Submitted by:  McCann Worldgroup România

Contributing Agency: MEC GLOBAL ROMANIA

 

SILVER :

Campaign: Christmas Bucket 2016

Client: US Food Network

Brand: KFC

Submitted by:  McCann Worldgroup România

Contributing Agencies: MRM//Mccann Romania// UM Romania//Golin

 

GRAND EFFIE :

 

Campaign: Blending Spirits

Client: P.P. Distributors România

Brand: J&B

Submitted by:  The Hub Partners / OMD Romania

Contributing Agencies: OMD // Vice// Fieldstar// Porter Novelli// Frank

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