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Eveniment - 16 Iunie 2014
Cele mai eficiente campanii de comunicare din România au fost premiate în cadrul Galei Effie 2014

Cele mai eficiente campanii de comunicare din România au fost premiate în cadrul Galei Effie 2014

Câştigătorii celei de-a unsprezecea ediţii a Romanian EFFIE Awards au fost premiaţi în cadrul Galei Effie România 2014, care a avut loc pe 16 iunie, la Ateneul Român.

În cadrul festivităţii de premiere au fost acordate 40 de premii, dintre care un Grand EFFIE, 11 trofee de aur, 15 de argint şi 13 de bronz și au fost premiate în total 18 agenții de comunicare: Cohn & Jansen JWT, Geometry Global România, GMP Advertising, Graffiti BBDO, Jazz, Leo Burnet & Target, Lowe & Partners, McCann Erickson, Mindshare Media, Next Advertising, Papaya Advertising, Propaganda, Publicis Bucharest, Starcom MediaVest Group, The Geeks și Wunderman România.

Marele premiu a fost câștigat de McCann Erickson România, pentru campania “Ghiță The Social Shepherd” - Vodafone. Agenția a mai câștigat și alte cinci premii, printre care și trei trofee de aur: pentru Mega Image – campania “Play with your inspiration”, pentru “Bucharest not Budapest” - ROM, care a câștigat aur la categoria Snacks, confectionery and deserts și pentru campania „Ghiță The Social Sheperd” - Vodafone, cu care a câștigat aur la categoria Telecommunications Internet & Data.

Graffiti BBDO a plecat acasă cu 7 premii, printre care și două trofee de aur, unul pentru Ursus Cooler Launch, la categoria Alcoholic Beverages – Beers și pentru Campania “A chance for life”, pentru React, la categoria GoodWorks EFFIE - Non-Profit.

Trofee de aur s-au acordat și în categoriile GoodWorks EFFIE - Brands (CSR) și Media & Entertainment, ambele pentru campania “Why Don't You Come Over”, semnată de GMP Advertising & Webstyler pentru Gândul, la categoria Financial Services aurul a fost câștigat de către Leo Burnett & Target pentru “BRD Team Spirit Campaign”, iar la categoria Others trofeul de aur a fost câștigat de Lowe & Partners, pentru campania “Văru' te rezolvă”- pentru tocmai.ro. La categoria Sustained Success trofeul de aur a fost câștigat de campania “As it used to be”, semnată de Propaganda pentru Napolact, iar la categoria Durables a câștigat Publicis Bucharest pentru “Childhood Bike”- Pegas.

Alte agenții de comunicare care au plecat acasă cu mai multe trofee: Geometry Global, care a câștigat în total patru trofee, două de argint și două de bronz, Leo Burnett & Target, care a câștigat trei premii, unul de aur și două de argint, GMP Advertising, care a câștigat tot trei trofee și Cohn&Jansen JWT, Jazz, Lowe & Partners și Mindshare Media cu câte două trofee.

Printre brandurile care au câștigat cele mai multe trofee se numără Gândul, care a câștigat cu campania “Why don’t you come over”, P&G Multibrand, Vodafone și Lay’s. Mai multe detalii despre premiile acordate în cadrul festivității de premiere găsiți pe site-ul evenimentului, www.effie.ro.

Juriul Romanian EFFIE Awards de anul acesta a fost prezidat de Bianca Bourbon, Franchise Operations Director Central Europe, Coca-Cola Central and Southern Europe, și a fost format din 55 de reprezentanți seniori ai industriei de marketing și comunicare din România. Aceștia au evaluat cele 90 de campanii înscrise în competiție din perspectiva rezultatelor de vânzări și a obiectivelor de comunicare atinse și depășite.

Effie 2014 Winners & Nominees

PACKAGED FOOD

NOMINEES
Campaign: Easy as MBS
Client: Albalact
Brand: Rarăul MBS
Entrant Agency: Graffiti BBDO
Second Agency: Mercury 360
Media Agency: Next

Campaign: More liver, liver, liver
Client: Hame România
Brand: Antrefrig
Entrant Agencies: Graffiti BBDO & Kaleidscope Proximity
Media Agency: Media Planning Group România

Campaign: Delikat 365 fairytale chicken dishes
Client: Unilever
Brand: Delikat
Entrant Agency: Friends Advertising
Second Agencies: Senior Hyperactive, Lowe Varșovia
Third Agency: Syscom Digital
Media Agency: Mindshare Media

Campaign: MEDA. All that is tastier in meat
Client: MEDA Prod '98
Brand: Meda
Entrant Agency: Propaganda
Media Agency: Optimedia

Campaign: Cooking Show
Client: Nestlé România
Brand: Maggi Secretul Gustului
Entrant Agency: Publicis Bucharest
Media Agency: Zenith Media

Campaign: Unisol the Autumn Olympics
Client: Bunge România
Brand: Unisol
Entrant Agency: Cohn & Jansen JWT
Media Agency: Zenith Media

BRONZE

Campaign: Delikat 365 fairytale chicken dishes
Client: Unilever
Brand: Delikat
Entrant Agency: Friends Advertising
Second Agency: Senior Hyperactive, Lowe Varșovia
Third Agency: Syscom Digital
Media Agency: Mindshare Media

SILVER

Campaign: Easy as MBS
Client: Albalact
Brand: Rarăul MBS
Entrant Agency: Graffiti BBDO
Second Agency: Mercury 360
Media Agency: Next

Campaign: More liver, liver, liver
Client: Hame România
Brand: Antrefrig
Entrant Agency: Graffiti BBDO & Kaleidscope Proximity
Media Agency: Media Planning Group România

GOLD

NO WINNER

SNACKS, CONFECTIONARY AND DESERTS

NOMINEES
Campaign: Bucharest Not Budapest
Client: Kandia Dulce
Brand: Rom Chocolate Bar
Entrant Agency: McCann Erickson
Third Agency: MRM WorldWide
Media Agency: Universal McCann

Campaign: Lay's Vault of Crunchiness
Client: PepsiCo România
Brand: Lay's
Entrant Agency: Jazz
Second Agency: Graffiti BBDO
Media Agency: MediaCom

Campaign: Lay's - The Duel
Client: PepsiCo România
Brand: Lay's
Entrant Agency: Graffiti BBDO
Second Agency: Jazz
Third Agency: Caan Media
Media Agency: OMD

BRONZE

Campaign: Lay's Vault of Crunchiness
Client: PepsiCo România
Brand: Lay's
Entrant Agency: Jazz
Second Agency: Graffiti BBDO
Media Agency: MediaCom

SILVER

Campaign: Lay's - The Duel
Client: PepsiCo România
Brand: Lay's
Entrant Agency: Graffiti BBDO
Second Agency: Jazz
Third Agency: Caan Media
Media Agency: OMD

GOLD

Campaign: Bucharest Not Budapest
Client: Kandia Dulce
Brand: Rom Chocolate Bar
Entrant Agency: McCann Erickson
Third Agency: MRM WorldWide
Media Agency: Universal McCann

PERSONAL CARE PRODUCTS & SERVICES

NOMINEE

Campaign: Oral-B Power Campaign
Client: Procter & Gamble România
Brand: Oral-B
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv

BRONZE

NO WINNER

SILVER

Campaign: Oral-B Power Campaign
Client: Procter & Gamble România
Brand: Oral-B
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv

GOLD

NO WINNER

HOUSEHOLD SUPPLIES & SERVICES

NOMINEES
Campaign: Dero 1st December
Client: Unilever
Brand: Dero
Entrant Agency: Mindshare Media
Second Agency: Engines
Third Agency: Image PR

Campaign: The Romanian Traditional Dish
Client: Procter & Gamble România
Brand: Fairy
Entrant Agency: Starcom MediaVest Group
Second Agency: Leo Burnett&Target, The Geeks, Graffiti PR
Third Agency: New View
Media Agency: Mediacom

BRONZE

Campaign: Dero 1st December
Client: Unilever
Brand: Dero
Entrant Agency: Mindshare Media
Second Agency: Engines
Third Agency: Image PR

SILVER

NO WINNER

GOLD

NO WINNER

ALCOHOLIC BEVERAGES - BEERS

NOMINEES

Campaign: Ursus Cooler Launch
Client: Ursus Breweries
Brand: Ursus Cooler
Entrant Agency: Graffiti BBDO
Second Agency: Kubis Interactive
Third Agency: Gavrilă & Asociații
Media Agency: Media Investment

Campaign: Bergenbier Repositioning
Client: Bergenbier S.A.
Brand: Bergenbier
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
Media Agency: Initiative Media

Campaign: Bergenbier Fresh
Client: Bergenbier S.A.
Brand: Bergenbier
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
Media Agency: Initiative Media

Campaign: Entering Top 3 beer brands in Romania
Client: Ursus Breweries
Brand: Ciucaș
Entrant Agency: GMP Advertising

BRONZE

Campaign: Entering Top 3 beer brands in Romania
Client: Ursus Breweries
Brand: Ciucaș
Entrant Agency: GMP Advertising

SILVER

Campaign: Bergenbier Repositioning
Client: Bergenbier S.A.
Brand: Bergenbier
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
Media Agency: Initiative Media

GOLD

Campaign: Ursus Cooler Launch
Client: Ursus Breweries
Brand: Ursus Cooler
Entrant Agency: Graffiti BBDO
Second Agency: Kubis Interactive
Third Agency: Gavrilă & Asociații
Media Agency: Media Investment

DURABLES

NOMINEES

Campaign: Dacia Stories
Client: Dacia România
Brand: Dacia
Entrant Agency: Graffiti BBDO
Second Agency: Publicis Conseil Paris
Media Agency: OMD

Campaign: 24H
Client: Opel Southeast Europe LLC - Romania Office
Brand: Opel
Entrant Agency: Geometry Global România

Campaign: Mini Wreck
Client: Opel Southeast Europe LLC - Romania Office
Brand: Opel
Entrant Agency: Geometry Global România

Campaign: Tassimo Women's Day
Client: Mondelez International
Brand: Tassimo
Entrant Agency: Cohn & Jansen JWT
Media Agency: Starcom MediaVest Group

Campaign: Childhood Bike
Client: Bicicletele Pegas
Brand: Pegas
Entrant Agency: Publicis Bucharest
Media Agency: Starcom MediaVest Group

Campaign: Manifesto for creativity
Client: Samsung Electronics România
Brand: Samsung
Entrant Agency: Starcom MediaVest Group

BRONZE

Campaign: Tassimo Women's Day
Client: Mondelez International
Brand: Tassimo
Entrant Agency: Cohn & Jansen JWT
Media Agency: Starcom MediaVest Group

Campaign: Manifesto for creativity
Client: Samsung Electronics România
Brand: Samsung
Entrant Agency: Starcom MediaVest Group

SILVER

Campaign: Mini Wreck
Client: Opel Southeast Europe LLC - Romania Office
Brand: Opel
Entrant Agency: Geometry Global România

GOLD

Campaign: Childhood Bike
Client: Bicicletele Pegas
Brand: Pegas
Entrant Agency: Publicis Bucharest
Media Agency: Starcom MediaVest Group

RETAIL

NOMINEES
Campaign: Play with your inspiration
Client: Mega Image
Brand: Mega Image
Entrant Agency: McCann Erickson
Media Agency: United Media

Campaign: Million Ways to Enjoy
Client: eMAG
Brand: eMAG
Entrant Agency: Geometry Global România

Campaign: KFC - Win a garlic sauce in New York
Client: KFC România
Brand: KFC România
Entrant Agency: McCann Erickson
Media Agency: Universal McCann

Campaign: Everything you can plug in
Client: Carrefour România
Brand: Carrefour Hypermarket
Entrant Agency: Publicis Bucharest
Media Agency: Zenith Media

BRONZE

Campaign: Million Ways to Enjoy
Client: eMAG
Brand: eMAG
Entrant Agency: Geometry Global România

SILVER

NO WINNER

GOLD

Campaign: Play with your inspiration
Client: Mega Image
Brand: Mega Image
Entrant Agency: McCann Erickson
Media Agency: United Media

FINANCIAL SERVICES

NOMINEES
Campaign: Stan Pățitu
Client: Gothaer Asigurări Reasigurări
Brand: Gothaer
Entrant Agency: Lowe & Partners
Second Agency: Golin Harris
Media Agency: BPN

Campaign: Puncte Oriunde
Client: Bancpost
Brand: Bancpost
Entrant Agency: Lowe & Partners
Media Agency: Media Investment

Campaing: When it matters to you
Client: Provident Financial România
Brand: Provident
Entrant Agency: Jazz
Media Agency: Initiative Media

Campaign: The Mother in Law
Client: BCR
Brand: BCR
Entrant Agency: Next Advertising
Media Agency: MEC Media Agency

Campaign: BRD Team Spirit Campaign
Client: BRD
Brand: BRD Groupe Société Générale
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv

Campaign: The real value of Joy
Client: Volksbank România
Brand: Volksbank
Entrant Agency: BBDO Group
Media Agency: Media Direction

BRONZE

Campaing: When it matters to you
Client: Provident Financial România
Brand: Provident
Entrant Agency: Jazz
Media Agency: Initiative Media

Campaign: Puncte Oriunde
Client: Bancpost
Brand: Bancpost
Entrant Agency: Lowe & Partners
Media Agency: Media Investment

SILVER

Campaign: The Mother in Law
Client: BCR
Brand: BCR
Entrant Agency: Next Advertising
Media Agency: MEC Media Agency

GOLD

Campaign: BRD Team Spirit Campaign
Client: BRD
Brand: BRD Groupe Société Générale
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv

MEDIA & ENTERTAINMENT

NOMINEES
Campaign: Why Don't You Come Over
Client: Mediafax
Brand: Gândul
Entrant Agencies: GMP Advertising & Webstyler

Campaign: Love has changed since once upon a time
Client: ActorieDeFilm
Brand: Love Building
Entrant Agency: Papaya Advertising

BRONZE

NO WINNER

SILVER

Campaign: Love has changed since once upon a time
Client: ActorieDeFilm
Brand: Love Building
Entrant Agency: Papaya Advertising

GOLD

Campaign: Why Don't You Come Over
Client: Mediafax
Brand: Gândul
Entrant Agencies: GMP Advertising & Webstyler

TELECOMMUNICATIONS INTERNET & DATA

NOMINEE
Campaign: Ghiță the Social Shepherd
Client: Vodafone România
Brand: Vodafone
Entrant Agency: McCann Erickson
Media Agency: UM România

BRONZE

NO WINNER

SILVER

NO WINNER

GOLD

Campaign: Ghiță the Social Shepherd
Client: Vodafone România
Brand: Vodafone
Entrant Agency: McCann Erickson
Media Agency: UM România

HEALTCARE PRODUCTS 8 SERVICES

NOMINEES

Campaign: Smart Girls Circle
Client: Merck Sharp & Dohme România
Brand: Nuvaring
Entrant Agency: Lowe Medic One
Second Agency: Senior Hyper
Third Agency: Mobile Works
Media Agency: Brand Programming Network

Campaign: The glucometer that fits your lifestyle
Client: Roche România
Brand: Accu-Check
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
Third Agency: The Practice
Media Agency: Starcom MediaVest

Campaign: Alive! - the multi-multi-multivitamin
Client: Secom
Brand: Alive!
Entrant Agency: Graffiti BBDO
Media Agency: MEC

BRONZE

Campaign: Alive! - the multi-multi-multivitamin
Client: Secom
Brand: Alive!
Entrant Agency: Graffiti BBDO
Media Agency: MEC

SILVER

Campaign: Smart Girls Circle
Client: Merck Sharp & Dohme România
Brand: Nuvaring
Entrant Agency: Lowe Medic One
Second Agency: Senior Hyper
Third Agency: Mobile Works
Media Agency: Brand Programming Network

GOLD

NO WINNER

OTHERS

NOMINEES

Campaign: Big Plans
Client: British American Tobacco România
Brand: Pall Mall
Entrant Agency: Geometry Global România

Campaign: Văru' te rezolvă
Client: tocmai.ro
Brand: tocmai.ro
Entrant Agency: Lowe & Partners
Second Agency: GolinHarris Bucharest
Media Agency: Initiative Media

Campaign: Place an ad on Mercador
Client: Allegro Group România
Brand: Mercador.ro
Entrant Agency: The Geeks
Media Agency: Optimum Media Direction Plan & Buy SRL

Campaign: MyBRD Mobile App
Client: BRD
Brand: BRD Groupe Société Générale
Entrant Agency: Leo Burnett & Target
Second Agency: ileo Marketing Interactiv
Third Agency: Breeze Mobile

BRONZE
NO WINNER

SILVER

Campaign: Place an ad on Mercador
Client: Allegro Group România
Brand: Mercador.ro
Entrant Agency: The Geeks
Media Agency: Optimum Media Direction Plan & Buy SRL

GOLD

Campaign: Văru' te rezolvă
Client: tocmai.ro
Brand: tocmai.ro
Entrant Agency: Lowe & Partners
Second Agency: GolinHarris Bucharest
Media Agency: Initiative Media

SUSTAINED SUCCESS

NOMINEES
Campaign: As it used to be
Client: Friesland Campina
Brand: Napolact
Entrant Agency: Propaganda
Media Agency: Universal McCann

Campaign: Return to purity
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency: Cohn & Jansen JWT
Media Agency: Media Investment

BRONZE

NO WINNER

SILVER

Campaign: Return to purity
Client: Valvis Holding
Brand: Aqua Carpatica
Entrant Agency: Cohn & Jansen JWT
Media Agency: Media Investment

GOLD

Campaign: As it used to be
Client: Friesland Campina
Brand: Napolact
Entrant Agency: Propaganda
Media Agency: Universal McCann

SHOPPER MARKETING

NOMINEES
Campaign: Compliments
Client: Procter & Gamble România
Brand: P&G Multibrand
Entrant Agency: Geometry Global România

Campaign: Roll Out Advantage
Client: Procter & Gamble România
Brand: P&G Multibrand
Entrant Agency: Geometry Global România

Campaign: Time for movies
Client: Procter & Gamble România
Brand: P&G Multibrand
Entrant Agency: Geometry Global România

BRONZE

Campaign: Time for movies
Client: Procter & Gamble România
Brand: P&G Multibrand
Entrant Agency: Geometry Global România

SILVER

Campaign: Roll Out Advantage
Client: Procter & Gamble România
Brand: P&G Multibrand
Entrant Agency: Geometry Global România

GOLD

NO WINNER

BRAND EXPERIENCE

NOMINEES
Campaign: Coke Tweets
Client: The Coca-Cola Company
Brand: Coca-Cola
Entrant Agency: McCann Erickson

Campaign: Live up the summer - Hit the road only with Pepsi
Client: PepsiCo România
Brand: Pepsi
Entrant Agency: GolinHarris
Second Agency: Graffiti BBDO

Campaign: Live Radio Vending Machine
Client: Strauss România
Brand: Doncafé
Entrant Agency: McCann Erickson
Second Agency: MRM Worldwide România
Media Agency: Universal McCann

Campaign: Go for Gold!
Client: Unilever South East Central Europe
Brand: Magnum Gold
Entrant Agency: Wunderman România
Media Agency: Mindshare Media

BRONZE

Campaign: Go for Gold!
Client: Unilever South East Central Europe
Brand: Magnum Gold
Entrant Agency: Wunderman România
Media Agency: Mindshare Media

SILVER

NO WINNER

GOLD

NO WINNER

GOODWORKS EFFIE – BRANDS (CSR)

NOMINEES
Campaign: Today you won't be abused
Client: Sensiblu Foundation
Brand: Sensiblu Foundation
Entrant Agency: Geometry Global România

Campaign: Care for children
Client: The Coca-Cola Company
Brand: Dorna
Entrant Agency: McCann Erickson

Campaign: Made in Andrei's country!
Client: OMV Petrom
Brand: Petrom
Entrant Agency: Graffiti BBDO
Second Agency: Graffiti PR
Third Agency: Webstyler
Media Agency: Optimedia

Campaign: Why Don't You Come Over
Client: Mediafax
Brand: Gândul
Entrant Agencies: GMP Advertising & Webstyler

BRONZE

Campaign: Care for children
Client: The Coca-Cola Company
Brand: Dorna
Entrant Agency: McCann Erickson

SILVER

Campaign: Made in Andrei's country!
Client: OMV Petrom
Brand: Petrom
Entrant Agency: Graffiti BBDO
Second Agency: Graffiti PR
Third Agency: Webstyler
Media Agency: Optimedia

GOLD

Campaign: Why Don't You Come Over
Client: Mediafax
Brand: Gândul
Entrant Agencies: GMP Advertising & Webstyler

GOODWORKS EFFIE – NON-PROFIT

NOMINEE

Campaign: A chance for life
Client: React
Brand: React
Entrant Agency: Graffiti BBDO

BRONZE

NO WINNER

SILVER

NO WINNER

GOLD

Campaign: A chance for life
Client: React
Brand: React
Entrant Agency: Graffiti BBDO

MEDIA INNOVATION

NOMINEE
Campaign: Coca-Cola Live Tweets
Client: The Coca-Cola Company
Brand: Coca-Cola
Entrant Agency: UM România
Second Agency: McCann Bucharest
Third Agency: MRM WorldWide

BRONZE

NO WINNER

SILVER

Campaign: Coca-Cola Live Tweets
Client: The Coca-Cola Company
Brand: Coca-Cola
Entrant Agency: UM România
Second Agency: McCann Bucharest
Third Agency: MRM WorldWide

GOLD

NO WINNER

SINGLE MEDIA COMPANY ACTIVATION

NOMINEE

Campaign: Coccolino Suleyman
Client: Unilever
Brand: Coccolino
Entrant Agency: Mindshare Media
Second Agency: Friends Advertising

BRONZE

NO WINNER

SILVER

Campaign: Coccolino Suleyman
Client: Unilever
Brand: Coccolino
Entrant Agency: Mindshare Media
Second Agency: Friends Advertising

GOLD

NO WINNER

GRAND EFFIE

NOMINEES
Campaign: Childhood Bike
Client: Bicicletele Pegas
Brand: Pegas
Entrant Agency: Publicis Bucharest
Media Agency: Starcom MediaVest Group

Campaign: Ghiță the Social Shepherd
Client: Vodafone România
Brand: Vodafone
Entrant Agency: McCann Erickson
Media Agency: UM România

Campaign: Why Don't You Come Over
Client: Mediafax
Brand: Gândul
Entrant Agencies: GMP Advertising & Webstyler

Campaign: Bucharest Not Budapest
Client: Kandia Dulce
Brand: Rom Chocolate Bar
Entrant Agency: McCann Erickson
Third Agency: MRM WorldWide
Media Agency: Universal McCann

WINNER GRAND EFFIE 2014

Campaign: Ghiță the Social Shepherd
Client: Vodafone România
Brand: Vodafone
Entrant Agency: McCann Erickson
Media Agency: UM România

Extra Info

EFFIE Awards este un festival internaţional sub licenţă EFFIE Worldwide, Inc. EFFIE Awards a fost lansat în 1968, in SUA. Romanian EFFIE Awards este un eveniment de marcă al industriei de marketing şi comunicare, organizat de International Advertising Association România (IAA România), în parteneriat cu Uniunea Agenţiilor de Publicitate din România (UAPR) şi implementat de The Institute.

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