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International Advertising Association Romania

Un parteneriat strategic unic dedicat intereselor celor implicați în procesul de brand building. Parte din rețeaua globală IAA, cu filiale în 56 de țări.


Pe 28 aprilie, 10.00 România/12.30 New Delhi/15.00 Malaysia, Profesor Loredana Pădurean, Decan Asociat la Asia School of Business, MIT Sloan, va fi în dialog cu Orlando Nicoară, pentru a discuta despre cum să inovezi în business, în și după criză.

IAA School.
4 mini-MBA-uri.

O școală-experiență, bazată pe exerciții, dezbateri și studii de caz, din industria locală și internațională.


Un parteneriat unic între mediul de business marcomm și universitățile de profil din țară. Traininguri pentru profesori și sesiuni de mentorat pentru studenți.

Effie Awards.

Premiile anuale pentru recunoașterea celor mai eficiente campanii de comunicare: cele care și-au depășit obiectivele de business. Organizat în parteneriat cu UAPR.

Premiile de Excelență IAA

Un demers pentru a-i recunoaște și promova pe cei care au contribuit decisiv la ridicarea standardelor în industria de comunicare locală.

IAA Young Professionals

Reunește tineri profesioniști sau studenți în ani terminali atrași de pasiunea comună pentru marketing și comunicare. Desemnată de 2 ori cea mai activă și creativă filială din lume.

IAA Global

Înființată în 1938, IAA este cea mai influentă rețea globală de comunicatori și marketeri, reprezentând toate nișele marketingului. IAA numără peste 4000 de membri în 56 de filiale din întreaga lume.

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Șapte recomandări pentru brandurile premium pentru a prospera în timpul recesiunilor

UAPR (Uniunea Agențiilor de Publicitate din Romania) anunță lansarea cercetării derulate de către Centrul de Cercetare al EACA despre câștigătorii Effie, o cercetare ce identifică 7 recomandări despre modul în care comunicarea de marketing ajută brandurile premium să prospere în timpul unei recesiuni. Cercetarea a fost realizată de grupul de experți în eficiența marketingului „The…